Specsavers 2016 TV ad end screen

Specsavers TV ad takes a new direction

September sees the launch of Specsavers new £1 million TV advertising campaign to promote eye health.

Airing on Sunday 4 September, the commercial is a new spin on the familiar ‘Should’ve gone to Specsavers’ ads, highlighting the important role of the optometrist in looking after the nation’s eye health.

The ads show an optometrist helping people to avoid a series of potentially disastrous outcomes by intervening at just the right moment.

Specsavers creative director Graham Daldry, said: ‘This ad takes a different direction because of our collaboration with the RNIB and the strong message about eye health. Of course the ad alludes to our famous ‘Should’ve gone to Specsavers’ campaign and the long running brand campaign will continue.

‘We were extremely pleased that Stephen Fry agreed to voice this ad as he brings a perfect combination of intelligence and seriousness with an approachable and humorous tone of voice.’

We realise that this execution is a bit of a departure from our normal direction but hope that fans of our ads understand and approve of what we’re aiming to achieve.’

The campaign also highlights Specsavers new partnership with the Royal National Institute of Blind People (RNIB), established to help transform eye health as part of a wider £3m education and awareness campaign.

The advert was filmed in Barking and in Specsavers in Ruislip.

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