Watch Specsavers adorable, all-new Christmas TV ads right here.
The magic of Father Christmas has been captured in a heart-warming ‘Should’ve gone to Specsavers’ TV advertisement, which features primary school children describing what Santa looks like to them.
First live on YouTube, the 30-second ‘When I saw Santa’ ad has its TV debut on 2 December during the X-Factor Final on ITV at 8.30pm.
A second ad creative will be shown during Channel 4’s 24 Hours In A&E at 9.10pm the following day.
In the latest iteration of its famous tagline, Specsavers asked primary school children what the man of the moment looks like.
Specsavers’ Creative Director Graham Daldry said that while some brands celebrate Christmas by telling stories, Specsavers has done it by being real.
‘Children tend to appreciate the true magic of Christmas more than adults, so we were there to listen and learn,’ said Graham.
‘They think of Santa as more than someone that just appears once a year to deliver presents. Children see him as having a life, living with his family at the North Pole. In fact, it’s only children that can really see Santa, so maybe it is us adults who need an eye test. It’s a very simple, heart-felt TV ad that many families will be able to relate to.’
The adverts were created in-house by Specsavers’ film-makers Lenny Lenfesty and Kristin Rathje, with filming taking place at primary schools with children aged three to six in the UK and Dublin.
Graham continued: ‘Specsavers is a very family-orientated brand and it seemed only natural for us to do something at Christmas – it’s such a great fit for our brand values. We are confident it will capture the nation’s hearts and minds thanks to the “ahh factor” delivered by the wonderful children who took part.’
Filmmaker, Kristin Rathje added: ‘We have tried to make it as real and as true to the children’s stories as possible. It’s not about Specsavers, it’s about Santa and Christmas.’
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