Specsavers today announces a new partnership with Royal National Institute of Blind People to support its vital work. It includes a significant multi-media investment to educate people about eye health and to raise awareness of how regular eye tests can help reduce preventable sight loss.
The partnership also includes a pledge by Specsavers’ 750 UK stores to collectively raise significant essential funds to assist RNIB’s central promise to ‘be there’ when needed, by providing emotional support and advice for anyone affected by sight loss.
Specsavers co-founder Doug Perkins says: ‘RNIB provides life-changing support to many hundreds of thousands of people affected by vision loss. It is our aim to help the charity extend its reach to educate people about the importance of looking after our eyes, as the gift of sight is something that many of us take for granted. An eye examination at an opticians provides a comprehensive health assessment of the eyes and can detect signs of a number of sight-threatening conditions, including cataracts and glaucoma, which if detected early can be more successfully treated.
RNIB Group Vice Chair Eleanor Southwood says: ‘Stopping people losing their sight unnecessarily is a goal we share with Specsavers. We are absolutely committed to working together to improve the eye health of the nation.
‘When people are told that they may be losing their sight they feel anxious. Just imagine how it would feel to realise, too late, that it might have been prevented with early detection and treatment.
‘We are therefore really excited to be working in partnership with Specsavers to raise awareness and to continue to provide support for people when it matters most.’
Specsavers stores will engage in a wide range of fundraising activities, including colourful and fun seasonal events, sponsored challenges and providing collection tins in-store.
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