Platinum Employer - Specsavers Redditch

Platinum employer

400 UK optical stores have been recently accredited on a people development scheme enabling them to be called ‘Platinum Employer’.

The Platinum Employer scheme was designed by employee engagement specialist Korn Ferry Hay Group to support the recruitment and retention of high-calibre employees.

Stores are assessed in five key people management areas, including recruitment and induction, performance management and reward, and learning and development.

Staff feel more valued and motivated. They feel really empowered

‘Exceptional employee experience’

Dawn McIntyre, HR Director for UK/ROI at Specsavers says: ‘The Platinum Employer scheme is intended to give each store owner guidelines and support in achieving best practice and making their practice a truly great place to work.’

The primary focus is to deliver an exceptional employee experience, consistently for all of our 18,000 people.

A selection of Swansea Specsavers team. Sharon Barriball-Optical Assistant, Rebecca Waters-Dispensing Consultant, Louise Ficke-Dispensing Optician, Tracy Hill-Manager, Elyse Gwynn-Dispensing Assistant, Shaunna Evans-Frame Consultant, Geraint Rees-Senior Manager and Craig Seaman-Dispensing Optician.

Success in Swansea

Specsavers in Swansea, run by Optometrist Director Stephen Jones, was the 350th store to be accredited (some of the team pictured right and below).

Stephen said: ‘For us, the Platinum Employer process has delivered noticeable differences in teamwork and collaboration, communication and engagement.

‘Everybody has realised that their career is taken seriously here and that they are important to the workings of the store.

‘Specifically, having conversations about our future roles has focused our minds on training, with two optical assistants expressing an interest to do Certificate 3 or Certificate 4 optical dispensing training and team leaders going on to start the Institute of Learning and Management pathway.

‘It was good to hear what people think too – you’ve got to hear the feedback good and bad, to be able to put change improvements into practice.

‘It was quite a process with over 50 people in our store, but well worth it. I take my hat off to my manager Tracy who lead the team through the project and will continue to make sure we stay at Platinum’ level’.

…and in Staffordshire

Debra Fitzsimmons, retail director at another Platinum Employer accredited store, in Newcastle-under-Lyme, was delighted to hear that her Staffordshire store was accredited. She says: ‘The Platinum Employer scheme streamlined our recruitment systems, and helped ongoing training, which makes us more professional. It also gives you reassurance that you’re doing things right as a store director.

‘When we do recruit, people are looking for employers who will look after them and develop them professionally. The Platinum Employer badging gives people confidence that they will have a satisfying career experience with us.

‘The overall benefit of the Platinum Employer scheme is that the staff feel more valued and motivated. For example, they know the new starter is going to be guided through their department and they love showing off their roles! They feel really empowered.’

Ready for anything

Redditch director Gurdeep Bansal (pictured above) was recently praised for leading his team through the Platinum Employer process. He said: ‘We’ve been working hard towards this accreditation. As an employer, it’s
important to not only get the basics right – such as communication, resources and pay – but also to focus on helping our staff to learn and develop while offering a varied and enriching career.’

Specsavers has also stated a commitment to a nationwide rollout of the initiative across more than 800 stores.

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