Educating and informing our patients

The College of Optometrists’ popular range of patient information materials are to be made available to thousands more people in the UK.

From this month, the extensive range of patient leaflets, eye drop instillation sheets and children’s activity packs and stickers developed by the College, will be co-branded and placed in all Specsavers stores so that more people can benefit from information on common eye conditions and treatment.

Director of professional services, Paul Carroll, said: ‘A key part of the optometrist’s role as the primary provider of eye care, is to educate and inform our patients as well as delivering regular eye tests and eye health services.

‘We strongly believe in the importance of providing clear, helpful and authoritative guidance which is why have made the range of information leaflets produced by the College of Optometrists more readily available to all patients directly from all of our stores.’

Ian Humphreys CEO for the College of Optometrists, added: ‘Over five million College leaflets have already been distributed to patients by College members based in a wide range of practices right across the UK, so we’re delighted that this collaboration will enable even more patients to benefit from our growing range of information.

‘This meets the College’s commitment to supply its members with resources to support them in practice and improve patient care, and to help patients understand a whole host of common eye conditions, and the importance of having a regular eye examination.

The College’s patient information series is written and reviewed by sector experts and carries the Plain English Campaign’s Crystal Mark, demonstrating the clarity of the information provided.

Specsavers stores will also display a poster that encourages patients to ask to see a College member.

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