Specsavers’ flagship Professional Advancement Conference is this year going live and online, with four weeks of free CET events from 28 September. The conference is open to all optics and audiology practitioners – wherever they work - and includes live, bookable interactive webinars, discussion workshops, CET quizzes, supplier drop-in sessions and ’virtual’ optics and audiology exhibitions.
Optics sessions: 28 September – 28 October
Audiology sessions: 5 – 16 October
Over 25 years, this industry-renowned event has grown to 2,000-plus optics and audiology practitioners who normally, every October, take over the enormous International Convention Centre in Birmingham for a whole day of lectures, workshops, small-group peer discussions – as well as trade exhibitions of key suppliers and educational providers.
With the face-to-face event cancelled due to COVID-19, Specsavers’ professional training teams have been working extremely hard to ensure Specsavers and non-Specsavers clinicians can still access the high-quality CET and CPD they’ve come to expect from PAC, by replicating the interactive sessions online. Which can mean up to 300 practitioners tuning in to a live webinar, and then breaking out into virtual online ‘rooms’ of 10 participants, facilitated by a bank of experienced Specsavers clinicians, and with attendance strictly monitored to adhere to industry guidelines.
Caring during COVID
Says Gill Robinson, Specsavers Director of professional training and development: ‘The need for practitioners to keep abreast of changing clinical guidelines and share best practice with each other has never been greater, which is why this year’s PAC is more important than ever.
“As you’d expect, there’s a strong focus on the challenges of practices during the ongoing COVID-19 pandemic – while, in the audiology track, we’ve got some impressive, international speakers who might otherwise not have been able to attend the UK conference.
“We’re fast getting to grips with the technological challenges of turning such a huge, interactive conference into a virtual event – and delivering it over weeks, rather than a day. But it’s exciting – and, I hope, will make PAC even more inclusive for more of our colleagues from Specsavers and beyond. Our MiniPAC events had to be switched to online at very short notice when COVID-19 broke out – and as a result have delivered more than 2,000 sessions of CET via distance-learning – so we know there’s a willingness among practitioners to embrace online learning to keep their knowledge up to date, especially now.”
Up to 30 CET points are available for optical practitioners at PAC 2020 online.
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