View Post

At home eye tests advertised – TV campaign

A new TV ad for home eyecare services launched this week with a tribute to the fairy tale Rapunzel. In it, the hero is seen battling his way to climb up Rapunzel’s hair but the ending is twisted to showcase a domiciliary service – providing quality eye care to those who, like Rapunzel, can’t leave their home. | more

View Post

Doug Perkins on the future of optometry

At the recent launch of the RNIB and Specsavers ‘State of the Nation Eye Health 2017‘, Doug Perkins, co-founder of Specsavers, took some time out to talk about his vision for the future of optometry. | more

View Post

Educating and informing our patients

The College of Optometrists’ popular range of patient information materials are to be made available to thousands more people in the UK. From this month, the extensive range of patient leaflets, eye drop instillation sheets | more

View Post

Optometrist discovers teenager’s brain tumour

Thirteen-year-old Freya Angilley, was diagnosed with a life-threatening brain tumour after she went for a routine eye test in Rustington. ‘We thought it was just hormones kicking in, but we knew something was wrong when the optometrist skipped past the Snellen chart tests and started looking at the back of her eye.’ | more